Guthrie Castle, Scotland

Seminars &
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One week. One castle. The most intense high-performance business experience on earth. Application-only. Strictly limited seats.

The Venue

Guthrie Castle,
Scotland

Guthrie Castle is a 15th-century fortress in Angus, Scotland — purchased by Dan Peña and transformed into the global headquarters of his legendary High Performance Business Seminars. It is not a conference centre. It is a castle.

The environment is deliberate. You are removed from your comfort zone — physically, mentally, and commercially — before the first session begins. The castle's isolation, history, and scale all serve a purpose: to make you think bigger than you ever have before.

There is no hotel. Participants stay inside the castle. Every meal, every session, and every break happens within a space that has endured for five centuries. The message is architectural: you are building something to last.

Programme Options

Choose Your Path

Whether you're attending your first seminar or deepening a mentorship relationship, every QLA programme is built around one goal: extraordinary results.

Flagship Programme

New QLA Castle Seminar Experience

The original. One week inside Guthrie Castle with Dan Peña in person. Immersive, demanding, and transformative. You will leave with a deal structure, a network of high-performance peers, and a clarity of purpose that most people never experience. Sessions cover every pillar of QLA — from deal architecture to daily performance standards. Application required. Seats are strictly limited.

Apply for New Castle Seminar Experience

QLA Hardcore Seminar 2.0

New Hardcore Experience for QLA Bots

The new Hardcore format is an intensified, no-excuses experience designed to push participants beyond their perceived limits through direct feedback, higher accountability, and real-world business challenges. Built around Dan Peña’s high-performance principles, Hardcore delivers a faster-paced, more interactive environment where participants are expected to think bigger, act decisively, and execute at a level consistent with building extraordinary wealth and success.

Enquire About the New QLA Hardcore Seminar 2.0

The Seminar Experience

What to Expect

Unfiltered Access

Dan Peña does not soften his message for comfort. Expect direct, challenging, and occasionally uncomfortable truths about your business, your thinking, and your standards.

Deal Workshops

Work through real deal structures under Dan's guidance. Leave with an actual pipeline — not a theoretical plan — built using QLA principles of leverage and acquisition.

Elite Peer Network

Your fellow attendees are serious entrepreneurs from around the world. The relationships formed at Guthrie Castle often outlast — and outperform — the seminar itself.

Penaisms & Frameworks

Dan's distilled principles for high performance in business. Simple, direct, and field-tested over forty years. You'll reference them for the rest of your career.

Physical Environment

The castle removes all distraction. No spa, no entertainment. The environment is designed to focus your mind entirely on what you are building and why.

Lifetime Community

Seminar graduates join the global QLA community — a network of high-performance entrepreneurs, deal-makers, and business builders who operate by the same standards.

"I coach my mentees to act as if they are invincible — to act as if they could accomplish anything."
— Dan Peña